Pennsylvania Tourism Board Leverages London Eagles Game to Attract UK Visitors
Visit PA is utilizing the Philadelphia Eagles' game in London to promote Pennsylvania as a tourism destination for UK travelers, featuring advertising campaigns, giveaways, and a cheesesteak activation in London to spark interest in the state's attractions.
Harrisburg Lancaster Lebanon York, PA, October 8, 2026 — The Pennsylvania Tourism Office, known as Visit PA, is employing a strategic initiative to draw visitors from the United Kingdom by capitalizing on the popularity of the Philadelphia Eagles’ recent game in London. This campaign aims to highlight Pennsylvania as an appealing tourism destination for UK travelers.
Central to the promotion is the establishment of advertising campaigns specifically targeted at the UK market. These efforts are designed to showcase the diverse attractions and experiences Pennsylvania offers, from its historical sites to its natural landscapes and vibrant cities. The goal is to capture the attention of potential tourists planning international travel.
In addition to advertising, Visit PA has organized various promotional activities, including giveaways, to engage directly with the UK public. These giveaways are intended to create excitement and provide tangible incentives for learning more about or planning a trip to the state.
A notable element of the campaign is a “cheesesteak activation” set up in London. This culinary feature serves as a cultural ambassador, offering a taste of Philadelphia’s iconic food to create a memorable and authentic connection to the state. The activation is intended to spark interest and generate buzz among Londoners and tourists alike, drawing a parallel between the Eagles’ presence in London and the state’s own cultural offerings.
By aligning with the significant event of an NFL game being played abroad, Visit PA seeks to tap into a large audience that is already showing interest in American sports and culture. The initiative underscores a growing trend of destinations using major international events as platforms for broader promotional outreach. The specific details regarding the duration of the campaigns, the scale of the giveaways, and the exact locations of the activations were not provided.
Story summarized from the original created by Stacy Wescoe on www.cpbj.com, see more information here.
